We may as well get into it now.
I’m a food blogger and, as a food blogger, I will occasionally get offered freebies (not as often as I’d like, believe me).
This is no different than someone handing out a sample of Product X in the grocery store, hoping that you’ll buy Product X and casually drop into conversation:“have you heard of this Product X stuff? It’s amazing.”
Obviously there’s some moral wiggle room in this arrangement however, so I’m going to make you two promises:
1. I’ll tell you when I get things for free and
2. If it stinks, I’ll say so.
Happily, Choffy doesn’t stink.
Choffy is basically cacao beans, roasted and ground to produce something that looks like coffee, without the caffeine. Instead, cacao gets its energy from theobromine – a natural stimulant which increases circulation.
There’s a reason why nutritionists are always screaming about dark chocolate, as opposed to milk. Dark chocolate has more cacao and cacao contains more antioxidants than the darlings of the health world: goji berries, acai and pomegranate.
It’s also got an impressive amount of polyphenols which can protect against heart disease, lower blood pressure and reduce cholesterol.
Oh, and, for the paleo crowd, you might be interested to know that Choffy got a thumbs up from Mark Sisson himself.
So far, so good. But what did hubs and I think of Choffy?
We got two flavours – Ivory Coast and La Espanola. Both were medium roast. You can make Choffy either in a french press (as we did) or a standard coffee maker.
I really liked the taste, it’s similar to a very rich, slightly bitter hot chocolate, I enjoyed it hot and cold. I also added a dash of cream and that was heaven.
But the real test was hubs. I married a guy that adores his coffee. Truly. If it were legal to marry coffee beans, I wouldn’t have got a look in.
So he is the ultimate yardstick for this kind of experiment. He not only loves his coffee but he’s tried a few substitutes in his time (barley coffee anyone?!) so isn’t easily fooled.
When I asked if he liked it, he said “yes”. When I asked if it’d replace his daily 4-6 cups of coffee he said he’d probably replace half those cups with cups of Choffy, which is high praise indeed.
Would I buy Choffy? Yes, I would. I like that it’s a healthier alternative to hot chocolate, cocoa and coffee. I also intend to use some of the leftover grounds in baking (watch this space!) and will report back on how well it stands up to being crammed in a cake………mmmm, I wish someone would cram me in a cake.
Weigh in: Do you have a serious coffee habit? Have you ever tried any unusual faux-coffee products? Do you like the sound of roasted cacao?